Samarasa Center is a yoga, pilates and wellness center in Echo Park, Los Angeles. The name — Samarasa — refers to the point of rest at the center of opposing forces: masculine and feminine, color and emptiness. The branding bridges this duality with a dynamic logo symbol, based on the sacred Hindu Tripundra, or Shiva’s third eye, that shifts between 36 brand colors; and a clean, black logotype reduced to its most essential shapes.
Extended to the physical space, the branding blends modernism and mysticism with a hip Echo Park vibe. We designed an array of murals, inspired by sacred geometry and these principals of duality, and commissioned local mural artist Andrew Haan (instagram.com/haanmade) to bring them to life. A custom neon sign with the center’s motto – Body Full of Light — welcomes visitors to a space that exudes both energy and peace.
Photos courtesy of Jenifer McNeil Baker.