After four decades of groundbreaking neuroscientific research, the Center for BrainHealth has proven the human brain to be much more adaptable than ever imagined. Protecting, repairing and even improving brain performance can efficiently be achieved through simple but profound changes to the way we live, work and think. The Brain Performance Institute was founded to bring the benefit of these discoveries to the public-at-large and make the importance of brain health as prominent in our society as the desire to better our physical health.
A fluid identity with a vibrant, shifting gradient of colors reflects optimism, possibility and our brains’ remarkable flexibility. Through brochures, ads, videos, digital efforts and more, we are spreading the word that everyone can change their minds.