What do you do when you’re the little guy? An independent seed corn company in an industry dominated by multinational conglomerates? You learn quickly that the secret to success – and the only way to survive – is by creating quite possibly the best seed corn money can buy.
While Wyffels may be outspent, it doesn’t keep them from being outspoken. Their stark, bold ads stand out amidst the clutter and create a unique personality of their own. And by utilizing a tightly integrated brand campaign across multiple mediums, we’ve helped position Wyffels as a powerful challenger brand. Brand awareness is at an all-time high, while sales have increased each year.
We helped design and develop the “Plant Wyffels” app which was unveiled during one of the industry’s biggest tradeshows – the Farm Progress Show. The app offered a fun, interactive way for potential customers to find the seeds that were most effective for their land and then connect them with their nearest Wyffels’ sales representative.