REBRANDING A
DALLAS ICON

SĒR STEAK + SPIRITS

When the Hilton Anatole approached us to help rebrand the former space of the legendary restaurant Nana, we were given a single, clear objective – avoid being “just another steakhouse.”

Armed with the country’s most impressive collection of antique car mascots, we set out to redefine the competitive space. A fresh, new moniker spoke to the new menu and iconic skyline views. Interesting mascot names christened private dining rooms and signature cocktails. Bar coasters told the fascinating and tragic tales behind several hood ornaments. Striking black-and-white photography transformed the mascots into art on the website and restaurant walls, while the menus were informed with a clean and elegant aesthetic. The result was nothing less than a new breed of Dallas steakhouse.

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Case Studies

Old Parkland Fat Straws Wyffels Hybrids Raising Cane’s Chicken Fingers Ranger Creek Brewery & Distillery Communities Foundation of Texas Brain Performance Institute SĒR STEAK + SPIRITS Global Power Children’s Health Pin Point Heritage Museum Fusion Packaging Raising Cane’s Support Office Freddy’s Frozen Custard & Steakburgers Emily Owens Design Group Logo Design FUN STUFF