The One
Texans Trust

Scott & White Health Plan

With big changes in healthcare approaching at the end of 2013, providers around the country were preparing strategies to gain top-of-mind awareness in the minds of a new wave of consumers. Scott & White Health Plan, the #1 Health Plan in Texas according to NCQA, approached O&H to help create a strong retail presence to educate, inform and enroll new customers.

Working closely together in a changing landscape, we created custom mall kiosks whose messaging dovetailed seamlessly with their advertising campaign. A Scott & White rep was made available to discuss plans with customers in a comfortable seating area, while an informative, graphically driven video and a selection of brochures were provided for more passive consumers.

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