There's an old saying: "No one ever got fired for hiring IBM." Playing it safe rarely lands you in hot water. So when it comes to the high-dollar, high-stakes industry of cosmetics and skincare packaging, one dominated by giant corporations entrenched for decades, how could we compel decision makers to NOT be afraid to hire the relatively young Fusion Packaging?
Early on we learned that these decisions are equally split between engineering and marketing. The packaging has to work - and it has to look good doing it. That lead us to "Engineered to be Beautiful," a tagline and ethos that guided everything from a brochure to videos and a striking ad campaign. With it's sleek, fashion-inspired aesthetic and bold voice, Fusion has become the new face of brands worldwide.