Visit Freddy’s Frozen Custard & Steakburgers and you’ll experience tasty steakburgers, Chicago-style hotdogs, shoestring fries, and their famous frozen custard. A few years ago, however, they were simply known as “Freddy’s Frozen Custard,” with branding that did little to reflect their full menu and All-American roots.
After defining the heart of the Freddy’s experience – cooked-to-order food, friendly service and traditional family values – they were rebranded from the ground up. Logos, signage, packaging, uniforms and in-store design. Print, radio, outdoor and television. Everything changed – including their name. Since then, Freddy’s has reaped consistent year-over-year same-store sales growth while becoming one of America's fastest-growing private companies. And while we’d like to think it’s all about their new look – those steakburgers are pretty tasty.